How do I set up Instagram Shopping (and Facebook Shopping)? – Fourthwall

This article will guide you through adding your Fourthwall products to your Instagram Shop and/or Facebook Shop

Benefits

Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram. Eligibility In order to sell on Facebook Commerce surfaces as a business, your Facebook account and Page or your Instagram account must meet the following requirements:

Commerce Eligibility Requirements

Prerequisites Before beginning, you'll need to have a 

Log in to Facebook's Commerce Manager. If you haven't already, you'll need to create a Facebook Business account  If you haven't already, consider setting up Meta Pixel (Facebook Pixel) to track how supporters interact with these products and/or launch a retargeting campaign

Adding your Fourthwall products

Browse to Business Settings in the Facebook Commerce Manager Navigate to Data Sources → Catalogs in the left-hand menu: Click Add and choose the Create a New Catalog option: Give your catalog a name (we recommend "Fourthwall Products") and click Create Catalog: Facebook will prompt you about permissions. We recommend giving yourself and all other admins on your team the Full control to Manage catalog permissions. Then click Assign: Next, Facebook will ask you which Tracking Pixel that you wish to use. If you previously created a Meta Pixel (used for tracking & retargeting within Facebook network ads), choose that here and click Save. Otherwise, click Cancel. (Note: Can you always create this pixel later and connect it afterwards): Once your catalog is created, click the option to Add Items: Next, select the Add Items dropdown and choose Add Multiple Items: Choose the Data feed option and click Next: When prompted, select Yes that you are ready to upload your spreadsheet or file and click Next: On the Choose file step, select the Use a URL option up top: In the RSS, replace your-shop with your actual Fourthwall shop path from admin dashboard (this is required and will not work otherwise): https://your-shop.fourthwall.com/.well-known/merchant-center/rss.xml Paste this into the form below and click Next when done: Set the feed to use the following schedule: Hourly and repeating Every 6 hours. Click Next when done: On the upload step, click Next: On the final upload step, you can ignore any missing column mappings and click the Upload button to complete the process: After clicking upload, you'll be returned to the primary screen and see the items processing: After a few minutes, these should appear as complete:

Enabling your Instagram Shop or Facebook Shop After you've prepared your catalog, you can connect this to your Facebook Page or Instagram account. To begin:

Launch the Facebook Commerce Manager Click the Shops option and start the onboarding flow. Click Next: Select the Checkout on another website option and click Next: Verify that the appropriate Facebook Pages and/or Instagram accounts are connected. Scroll down and click Next: Facebook requires that you manually enter all countries to which you ship. Fourthwall supports most countries in the world. To keep this simple, we usually recommend entering your most common ones (e.g. US, UK, CA, etc). Click Finish setup when done: Finally, you'll need to wait for Facebook's team to review and approve your listings. Once complete, you'll be ready to officially publish this on your Instagram account and/or Facebook pages!

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